The addiction cycle was developed by addiction research scientists, most notably Dr. George Koob and his colleagues, and is designed to explain how addiction happens and is perpetuated.[1] Unlike a single incident or one-time habit, addiction is defined as a long-term, relapsing illness of the brain characterized by compulsive substance abuse despite its harmful effects.
The addiction cycle has three phases: binge and intoxication, withdrawal and negative effect, and preoccupation and anticipation. Each of the three phases feeds into each of the others in such a way that it becomes increasingly difficult to stop without professional support.[2] Below are the stages of addiction to help you understand what drives each phase and why willpower alone is very rarely enough to break the cycle.


